Digital Academy

Practical training on data, AI and digital marketing.

Lessons and courses on data analysis, artificial intelligence and work tools: Tableau, Excel, SQL, Python and more. Each card opens the corresponding lesson on academy.michelebedin.com.

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Lesson

LLM 2025 - Complete Guide to Language Models

Discover how language models will work in 2025: from training to fine-tuning, who leads the market (GPT-5, Claude, Gemini, Llama, DeepSeek) and why the choice between open and closed source is crucial for SMEs...

October 3, 2025
Lesson

Understanding Large Language Models (LLMs)

In this video, you will discover Large Language Models (LLMs): what they are, how they work, and what their strengths and limitations are. From the initial provocation to the heart of the model, to the metaphor of the engine, you will see step by step how to make the best use of these tools. ..

September 10, 2025
Lesson

Introduction to Artificial Intelligence

Discover what Artificial Intelligence is, how it works, the main types, the advantages and the risks. A clear and simple guide with practical examples. ..

September 6, 2025
Lesson

Artificial Intelligence Pills

AI Pills is a course designed for those who want to understand what Artificial Intelligence is and how it can be applied in a practical way to their work and everyday life. A compact course designed to provide you with the fundamentals and the right inspiration to continue independently or delve deeper into more advanced courses. Suitable for students, professionals, entrepreneurs and curious minds who want to start using AI in an informed way. ..

September 6, 2025
Lesson

How to Optimize the E-Commerce Funnel with the Azzurra Fashion Case Study

Discover how a Women's Fashion Brand Transformed its Online Sales Funnel through a Data-Driven, Customer-Oriented Strategy. In this Capsule, we analyse the Azzurra Fashion Case: a Complete Journey from Awareness to Loyalty, with Concrete Metrics and Actionable Insights to Improve your E-Commerce Performance. ..

July 13, 2025
Lesson

Conditional Probability for Dependent Events

In this statistics nugget, we'll explore a key concept for anyone working with data: conditional probability for dependent events...

July 4, 2025
Lesson

Inside the Funnel: how the customer journey begins (and evolves)

Every company builds funnels. Every user moves through them. But how did they originate, how have they evolved, and why do they matter today? In this bite-sized lesson, you'll explore practical examples, essential KPIs, and tools to design a funnel that fits your business. ..

June 20, 2025
Lesson

Learn the basics of digital marketing, one bite at a time.

A free course with short and practical lessons to understand funnels, SEO, email marketing, automations, and KPIs simply and strategically. Perfect for beginners and anyone ready to (re)start with clarity. ..

June 20, 2025
Lesson

Mean, Median, and Mode - Statistics Pills

Discover the difference between mean, median, and mode with clear examples. Understand when to use each measure in your data analyses. ..

May 4, 2025
Lesson

Statistics Bites for Data Analysts

Discover the statistics pills designed for data analysts: a continuously updated course with clear examples and simple explanations...

May 4, 2025
Tableau

Case study: E-commerce Analysis in Tableau

Welcome to the Case Study: E-commerce Analysis in Tableau". This project will provide an excellent opportunity to apply Tableau to real-world business problems, particularly in the context of e-commerce. Let's take a clear and straightforward look at what we will do in each of the three development phases of this case study. ..

September 4, 2024
Python

Case Study (Python, Tableau): estimating taxi fares in advance of the ride

You are a newly-hired data professional from Automatidata, a fictitious consulting company. Automatidata's goal is to help customers transform their unused and stored data into valuable solutions. ..

February 18, 2024
Excel

Optimizing can production: a case study of Data Analysis in Excel

In the business world, optimising production processes is essential to reduce costs and improve efficiency. In this case study, we will look at how a beverage company can optimise can production using various Excel functions. ..

February 2, 2024
PostgreSQL

Tutorial (SQL): When to use GROUP BY, WHERE, and HAVING

This brief guide was created to provide a clear and intuitive introduction to three fundamental SQL clauses for aggregating rows in a data set...

January 26, 2024

Complete courses and guided paths

The lessons are part of complete courses available on the academy: enroll to follow them in order and receive updates when new content is released.

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