Michele Bedin

Michele Bedin Digital Marketing & Data Analyst Specialist

I am a Digital Marketing and Data Analyst Specialist, with extensive experience and expertise in the field. I obtained a High school leaving qualification in scientific studies and a Bachelor's in Communication and Marketing from the Faculty of Communication and Economics at the University of Modena and Reggio Emilia. I have developed a passion for statistical subjects and for designing digital solutions that are simple and intuitive for users to use.

UX UI Designer

How Web Designer I am responsible for creating consistent, functional and attractive graphical interfaces for websites, mobile applications and other digital solutions. My specialisation in web development includes creating responsive websites, e-commerce solutions, and manual HTML editing graphic layouts. I also offer Corporate Brand Identity services, creating customised logos, brochures, flyers and business cards that meet the user's and your business's needs.

As a Data Analyst specializing in Digital Marketing, I offer data collection and analysis services related to the customer base, marketing activities, and web/mobile behaviors. I analyse vital metrics, such as conversion rates and traffic sources, and identify opportunities to improve performance by optimising the conversion funnel or implementing new marketing strategies. I create customised dashboards and reports to communicate results to stakeholders. I possess excellent knowledge and expertise in platforms for practical data analysis, including SQL, spreadsheets (Excel, Google Sheets), Tableau, and Python.

Data Analyst - Tableau Specialist

Thanks to my industry experience, I can grow your website using effective SEO techniques without necessarily resorting to paid advertising. I collect and analyse web traffic data, study user behaviour and traffic sources, monitor keyword performance and identify improvement opportunities for your website.

I manage each project with dedication, attention to detail and careful work planning to meet delivery deadlines. I possess many aptitude skills, including time flexibility, communication, problem-solving, punctuality, precision, organizational autonomy, and teamwork.

Skill Web Designer:

  • Creation of responsive websites
  • UI Design
  • Manual HTML editing of graphic layouts (Photoshop, Illustrator, InDesign, XD, Figma)
  • Newsletter template
  • Hybrid iOS/Android apps
  • Adobe Creative Cloud
  • CMS WordPress
  • HTML, CSS (Sass), PHP, MySQL, JavaScript

Data Analyst skill:

  • Data Analysis
  • Data Cleaning
  • Data Visualisation
  • Programming in Python (numpy, Pandas, Scipy, seaborn, Matplotlib, statsmodels, scikit-learn)
  • Data-driven decision-making
  • Machine Learning models: regression (linear, logistic), Naive Bayes, decision trees, random forest, AdaBoost, XGBoost
  • Calculation and analysis in SQL and spreadsheets
  • Effective presentations
  • SEO activities (grow without advertising)
  • Search engine marketing (SEM)
  • Automation and modelling in Excel
  • Tableau Specialist
UX Designer, Data Analyst: Tableau, Power BI, SQL Server, PostgreSQL, Python, Excel, WordPress, MySQL, Adobe
I am available for project work in both the private and public sectors, offering customized solutions in the field of Digital Marketing. Specializing in Web Design and Data Analysis (Data Analyst), I am committed to providing my clients with tailored strategies based on their specific needs.
Want to amplify your online visibility or get clarity on your performance? Contact me.
Should you wish to stay updated on my activities, I invite you to subscribe to my newsletter and my social channels:

Case Studies

Below are some case studies for your evaluation of my professional skills:
Case Study (SQL, Python): Analysis of Olympic Games Data

Case Study (SQL, Python): Data analysis of the Olympic Games

In the world of Data Science, SQL is critical for data extraction, manipulation, and analysis. In this article, I will present a case study in which I used SQL to analyze a historical dataset from the Olympic Games.

Python SQL
case study beverage company packaging drinks

Optimizing can production: a case study of Data Analysis in Excel

In business, optimization of production processes is critical to reducing costs and improving efficiency. This case study will examine how a beverage company can optimize can production using several Excel functions. We will discover how Data Analysis skills can help solve complex problems and make meaningful improvements in the real world.

case study r bike sharing

Case Study (R): bike-sharing service data analysis

How does a bike-sharing service design a marketing strategy to convert occasional cyclists into annual subscribers?

case study tableau covid19 badge

Case Study (Tableau): COVID-19 Coronavirus Pandemic.

The Case Study presented in this article concerns the analysis of COVID-19 pandemic data. Using Tableau, I created a series of interactive dashboards showing the evolution of the pandemic month by month, allowing users to explore the data in detail and better understand the impact of the virus on the population.



Below are some of the specialisations/certifications recently obtained:

Specialization "Data Visualization with Tableau"
Read the blog article for more information

Specialization "Excel Skills for Business"
Read the blog article for more information

Specialization "Excel Skills for Data Analytics and Visualization"
Read the blog article for more information

Specialization "Learn SQL Basics for Data Science"
Read the blog article for more information


Do not hesitate to contact me using the references on my contact page. I will be happy to answer your questions and provide you with further information about my activity and data analysis.

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