Michele Bedin Digital Marketing & Data Analyst Specialist
I am a Digital Marketing and Data Analyst Specialist, with extensive experience and expertise in the field. I obtained a High school leaving qualification in scientific studies and a Bachelor's in Communication and Marketing from the Faculty of Communication and Economics at the University of Modena and Reggio Emilia. I have developed a passion for statistical subjects and for designing digital solutions that are simple and intuitive for users to use.
As a Data Analyst specializing in Digital Marketing, I offer data collection and analysis services related to customers, marketing activities, and behaviors on web and mobile platforms. I examine key metrics, such as conversion rates and traffic sources, identifying opportunities to improve performance. This may include optimizing the conversion funnel or implementing new marketing strategies.
I create customized dashboards and reports to communicate results to stakeholders effectively.
My expertise covers several platforms for practical data analysis and business intelligence, including SQL, spreadsheets(Excel, Google Sheets), Tableau, and Python.
In Search Engine Marketing(SEM), I design and manage advertising campaigns optimized to ensure visibility, engagement, and conversions on significant search engines.
I am responsible for creating visually appealing interfaces for websites, mobile apps, and digital solutions. My area of expertise in web development (Web Design) includes building responsive websites, e-commerce solutions, and manual processing of graphic layouts using HTML.
I also offer Corporate Brand Identity services, creating customised logos, brochures, flyers and business cards that meet the user's and your business's needs.
Digital Marketing skill:
- Creation of responsive websites
- UX and UI Design
- Manual HTML editing of graphic layouts (Photoshop, Illustrator, InDesign, XD, Figma)
- Newsletter Template
- Hybrid iOS/Android apps
- Adobe Creative Cloud
- CMS WordPress
- SEO activities (grow without advertising)
- Search engine marketing (SEM)
Data Analyst skill:
- Data Analysis
- Data Cleaning
- Data Visualisation
- Programming in Python (numpy, Pandas, Scipy, seaborn, Matplotlib, statsmodels, scikit-learn)
- Data-driven decision-making
- Machine Learning models: regression (linear, logistic), Naive Bayes, decision trees, random forest, AdaBoost, XGBoost
- Calculation and analysis in SQL and spreadsheets
- Effective presentations
- Automation and modeling in Excel
- Tableau Specialist
I am available for project work in both the private and public sectors, offering customized solutions in the field of Digital Marketing. Specializing in Web Design and Data Analysis (Data Analyst), I am committed to providing my clients with tailored strategies based on their specific needs.
Do you want to improve your online visibility or get more clarity on your performance? Contact me.
Should you wish to stay updated on my activities, I invite you to subscribe to my newsletter and my social channels:
Below are some case studies for your evaluation of my professional skills:
In the world of Data Science, SQL is critical for data extraction, manipulation, and analysis. In this article, I will present a case study in which I used SQL to analyze a historical dataset from the Olympic Games.
In business, optimization of production processes is critical to reducing costs and improving efficiency. This case study will examine how a beverage company can optimize can production using several Excel functions. We will discover how Data Analysis skills can help solve complex problems and make meaningful improvements in the real world.
How does a bike-sharing service design a marketing strategy to convert occasional cyclists into annual subscribers?
The Case Study presented in this article concerns the analysis of COVID-19 pandemic data. Using Tableau, I created a series of interactive dashboards showing the evolution of the pandemic month by month, allowing users to explore the data in detail and better understand the impact of the virus on the population.
Below are some of the specialisations/certifications recently obtained:
REQUEST A QUOTE
Feel free to contact me using the information provided on my contact page. Don't hesitate to reach out if you need anything. I will gladly answer any queries and provide further details regarding my activities and data analysis.