Data analysis for WordPress: clear KPIs and better decisions
I implement GA4 and Tag Manager with governance and naming conventions, map funnel events and conversions, and build dashboards on Looker Studio, Tableau, or Power BI based on the context.
Free initial consultation: response within 1 business day.
A single point of contact, both technical and strategic.
What's included in the service
A complete path to measure what matters: from tracking implementation to the dashboard you use to decide. Every activity has a clear scope and leads to actionable data.
GA4/GTM implementation with naming convention and governance
I configure GA4 and Google Tag Manager with a consistent naming convention and clear governance rules. Tracking is born organized and documented, so data remains readable and comparable over time.
Step 02
Event and conversion mapping for marketing and sales funnels
I track the events that matter and define conversions along the funnel, from the first contact to the request. This way, you see where people proceed and where they stop, by channel and by campaign.
Step 03
Dashboards on Looker Studio, Tableau, or Power BI
I build the dashboard on the tool best suited to your context: Looker Studio, Tableau, or Power BI. A few clear and updated indicators, designed for quick decision-making without exporting spreadsheets.
Step 04
Periodic analysis routine with insights and operational priorities
At an agreed frequency, I analyze the data and provide you with insights and operational priorities, not just numbers. Every report ends with recommended actions for the following period.
Step 05
Data quality and GDPR-compliant tracking (Consent Mode)
I verify data quality and set up GDPR-compliant tracking with Consent Mode: I filter internal traffic and spam, and check that events and conversions are reliable. Clean data you can truly decide on.
Reference KPIs
Data only matters if it drives decisions. I measure a few reliable indicators, aligned between marketing and management, and make them readable in updated dashboards.
Data reliability
Reduction of tracking errors and alignment of metrics between marketing and management.
Funnel
Clear measurement of the steps between visit, interaction, and conversion.
Decision time
Readable dashboards to reduce analysis time and improve priorities.
Compliance
GDPR-compliant tracking with consent management (Consent Mode) and correctly collected data.
Numerical objectives are defined during the analysis phase, based on the starting state and available data.
Frequently asked questions
The most useful answers before contact.
From an audit of the existing setup. Then I propose a progressive correction plan to reduce operational impacts.
Executive and operational dashboards on Looker Studio, Tableau, or Power BI, with KPIs consistent with the business model.
Yes. The goal is to reduce complexity and build a simple but reliable reading system.
No standard packages: the quote starts from the objectives, the sources to be integrated, and the necessary dashboard. After an initial free consultation, I prepare a clear quote with defined scope and timing; new projects start with a 30% deposit and the balance upon delivery.
It depends on how many sources and events need to be tracked. Generally, the GA4 and Tag Manager setup takes a few days; the first operational dashboard arrives immediately after mapping events and conversions.
Yes. I configure consent with Consent Mode and set up data collection in compliance with GDPR. The contents of the privacy policy and cookie banner remain the responsibility of the client, unless specifically commissioned.
GA4 and Google Tag Manager as a base, with Search Console, Google Ads, and Meta Ads and, where needed, data from CRM or e-commerce. The dashboard is built on Looker Studio, Tableau, or Power BI based on the context.
You can stop at the setup and use the dashboard independently. If you prefer constant oversight, the periodic analysis routine remains optional and can be activated whenever you want, even alongside ongoing site assistance.
No standard packages. Only activities useful to your case.
Let's set up Reference that are truly useful for your SMB
Together we define the data to be measured, the necessary tracking, and the dashboard to decide quickly.
First free consultation, no obligation: response within 1 business day.