Technical SEO for WordPress: measurable organic visibility

Ranking, coverage, and traffic quality, without relying on advertising.

Technical and content optimization: crawling and indexing, Core Web Vitals, structured data, keyword plan by intent clusters, Local SEO, and Generative Engine Optimization (GEO).

Free initial consultation: response within 1 business day.
A single point of contact, both technical and strategic.

Technical SEO for a WordPress site: search window with organic results and first place highlighted, sitemap with crawling and indexing, Core Web Vitals indicator and structured data, local search pin and node for generative engines

What's included in the service

A journey that starts from the technical foundation and reaches presence on generative engines. Each phase is measurable and prioritized for your specific case, with no standard packages.

Icona audit tecnico SEO: lente su una sitemap con un errore di crawling in correzione e nodo risolto con spunta
Step 01

Technical SEO audit and correction of crawling and indexing errors

Analysis of scanning and indexing, with correction of errors, redirects, canonicals, and crawl budget waste. The technical foundation upon which everything else rests.

Icona piano keyword: nodo centrale che si dirama in cluster di keyword per intento accanto a un documento editoriale

Step 02

Keyword plan with intent clusters and editorial structure

Keyword research organized by intent and grouped into clusters, with an editorial structure that covers the real questions of your potential customers.

Icona ottimizzazione on-page: finestra di pagina con blocchi di contenuto e markup dei dati strutturati Schema.org

Step 03

On-page optimization and structured data

Titles, headings, content, and internal links optimized page by page, with Schema.org structured data that makes content understandable to search engines.

Icona Local SEO: mappa con pin di localizzazione, scheda attività con dati NAP e stellina di rating

Step 04

Local SEO: Google Business Profile, NAP consistency, territorial queries

Local search management: Google Business Profile, NAP data consistency (name, address, phone), and optimization for territory-based queries.

Icona GEO: blocco di contenuto collegato a un nodo di risposta generativo con scintilla per l'AI search

Step 05

GEO: robust and structured content for AI search

Clear, authoritative, and well-structured content, designed to be cited by generative answer engines (AI Overview, ChatGPT, Perplexity) as well as classic search engines.

Reference KPIs

SEO work is evaluated on concrete indicators, not on ranking promises. Here are the metrics we monitor together.

Query coverage

Increase in relevant queries and stability of rankings on priority clusters.

Organic CTR

Improvement of the click-through rate on key commercial and informative pages.

Organic leads

Increase in conversions coming from qualified organic traffic.

Core Web Vitals

Pages that exceed LCP, INP, and CLS thresholds on mobile, for a healthy technical base rewarded by search engines.

Baseline values are set at the start of the activity, so every improvement is measurable over time.

Frequently asked questions

The most useful answers before contact.

When do you see the first SEO results?

It depends on the market and the initial state. Generally, the first signs arrive within 8-12 weeks.

Do you also handle local visibility?

Yes. I work on Google Business Profile, NAP consistency, and local content to increase territorial visibility.

Do you also optimize for ChatGPT and AI Overview?

Yes. I set up the structure and content to increase the site's understanding by generative engines.

Do you guarantee the first position on Google?

No, and beware of those who promise it: ranking also depends on competition and algorithms. I work on concrete and measurable factors (technical base, content, authority) and monitor results with shared KPIs.

How much does it cost and how is the quote defined?

No standard packages: the quote starts from the state of the site, the objectives, and the clusters to be managed. After an initial free consultation, I prepare a clear quote with a defined scope and timeline; new projects start with a 30% deposit and the balance upon delivery.

Who writes the content?

I define the editorial structure, clusters, and on-page optimization. Texts can be provided by the client or produced together; responsibility for the content remains with the client, unless specifically commissioned for copywriting.

Is it necessary to rebuild the site to do SEO?

Usually not: I work on the existing WordPress site, intervening in the structure, technical aspects, and content. If structural or performance issues emerge that hinder results, we evaluate a targeted redesign together.

Can I stop at the audit or is ongoing work needed?

You can start with a one-off audit and the related corrections. However, SEO gives the best results with constant management: content, monitoring, and optimizations can be activated on an ongoing basis, even alongside site maintenance.

No standard packages. Only activities useful to your case.

Let's define the SEO priority your project

Michele Bedin

We analyze the current state, commercial objectives, and the technical and content improvement plan.

First free consultation, no obligation: response within 1 business day.

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Web Accessibility and EAA Compliance

WCAG 2.1 AA audits, remediation, and verification for WordPress sites. AgID oversight is active: bring your site into compliance and reduce regulatory risk.

Data Analysis and KPIs

Reliable GA4 and Tag Manager tracking, Looker Studio, Tableau, or Power BI dashboards. Clear KPIs for quick, data-driven decisions.

Ongoing WordPress Support

MXN-Care: ongoing maintenance and PowerUnit support, interventions at agreed value instead of hourly. The site stays secure, updated, and performant.
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