Website Development and Redesign WordPress for SMEs

A website built to support business objectives, not just to be published.

I design WordPress sites starting from the architecture: page structure, hosting, technical configuration, security, and performance. The result is a fast site, compliant with regulations (GDPR, EAA), and ready to grow over time.

Free initial consultation: response within 1 business day.
A single point of contact, both technical and strategic.

Isometric illustration of WordPress site development: page blocks assembled on a blueprint, technical stack, and growth arrow

What's included in the service

A complete service to create or rebuild your WordPress site on solid technical foundations: from page structure to securing, through to SEO basics. Each activity has a clear scope and a measurable objective.

Lente di ingrandimento isometrica su un wireframe di pagina con checklist e bersaglio con spunta: analisi di obiettivi, contenuti e vincoli tecnici del progetto
Step 01

Analysis of objectives, content, and technical constraints of the project

I start from business objectives and existing content, assess the current state of the site and technical constraints. This way we define priorities and scope before writing a line of code.

Sitemap isometrica ad albero con nodo radice e pagine collegate e freccia verso il nodo di conversione: definizione della struttura delle pagine orientata a SEO e conversione

Step 02

Definition of page structure oriented to SEO and conversion

I design the page structure and content hierarchy to be found on search engines and guide visitors toward contact. Sitemap, pathways, and conversion points defined upfront.

Finestra browser isometrica composta da blocchi modulari con simbolo di codice e indicatore di velocita: sviluppo del tema e dei componenti ottimizzati per le performance

Step 03

Development of custom theme and components optimized for performance

I build custom theme and components, lightweight and refined in Core Web Vitals. No plugin bloat: only what the project needs, with maintainable code over time.

Rack di server isometrico con lucchetto, ingranaggio e cloud di backup: configurazione tecnica di sicurezza, backup, caching e monitoraggio

Step 04

Technical configuration: security, backup, caching, monitoring

I configure the environment solidly: security, backup with restore testing, caching, and monitoring. The site is born already protected and fast, not secured afterward.

Documento isometrico con meta tag e lente con freccia di crescita: impostazione delle basi SEO tecniche con metadati, schema, sitemap e robots

Step 05

SEO basics setup: metadata, schema, sitemap, robots

I set up technical SEO foundations: metadata, structured data, sitemap, and robots. The site launches correctly indexable, ready to grow in visibility.

Reference KPIs

A site is evaluated on results, not promises: after launch I monitor these indicators with real data (Google Analytics 4 and Search Console) and make them readable for you.

Qualified leads

Improvement in contact request rate on strategic pages.

Speed

Reduction in loading times and improvement in Core Web Vitals on key pages.

Visibility

Increase in keyword coverage and indexed pages in Search Console.

Accessibility

Compliance with WCAG criteria verified on main templates, in line with EAA.

Numerical objectives are defined during the analysis phase, based on the site's starting state and available data.

Frequently asked questions

The most useful answers before contact.

How long does a redesign project take?

It depends on the project's complexity. On average, a structured redesign requires 6-12 weeks.

Can I improve the existing site without rebuilding from scratch?

Yes. I can intervene with a technical audit and a progressive evolution plan without disrupting your operations.

Will the new site already be optimized for SEO?

Yes. I set up technical SEO foundations and essential tracking, with the option to extend to dedicated services.

How much does it cost to rebuild a WordPress site?

There is no single price: it depends on objectives, number of pages, features, and starting state. After a free initial consultation, I prepare a clear quote with defined scope and timeline. New projects start with a 30% deposit and balance upon delivery.

Do I risk losing ranking, content, or email during the rebuild?

No. I work on a separate staging environment, without touching the live site until you give the go-ahead. At launch, I handle migration and 301 redirects to preserve acquired ranking; domain, content, and email remain in place and downtime is minimized.

Will I be able to update content myself after delivery?

Yes. I deliver a WordPress site that can be managed independently, with content editable from the editor. Where needed, I add a brief guide or a training session, so you're not tied to anyone for routine updates.

Will the site be compliant with accessibility (EAA) and privacy?

I design templates following WCAG criteria, in line with the European Accessibility Act. Full compliance, with accessibility audit and privacy and cookie setup, is a dedicated activity we agree upon based on your company's obligations.

What happens after going live?

The site doesn't remain without oversight. With the MXN-Care ongoing support service, I handle updates, security, backups, and minor interventions, so it stays fast and protected over time.

No standard packages. Only activities useful to your case.

Let's assess your technical scenario

Michele Bedin

With an initial call, we define critical issues, priorities, and operational sequence for your new WordPress site.

Browse the other services available

Web Accessibility and EAA Compliance

WCAG 2.1 AA audits, remediation, and verification for WordPress sites. AgID oversight is active: bring your site into compliance and reduce regulatory risk.

Data Analysis and KPIs

Reliable GA4 and Tag Manager tracking, Looker Studio, Tableau, or Power BI dashboards. Clear KPIs for quick, data-driven decisions.

Technical SEO, Local SEO, and GEO

Crawling, Core Web Vitals, structured data, Local SEO, and AI search optimization. Measurable organic visibility for SMEs, without relying on advertising.

Ongoing WordPress Support

MXN-Care: ongoing maintenance and PowerUnit support, interventions at agreed value instead of hourly. The site stays secure, updated, and performant.
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